Square peg, round hole

Integrating top-down criteria with what actually matters to stakeholders

Apollo 13 (April 1970) was meant to be NASA’s third landing on the moon. However, after an oxygen tank exploded 56 hours into the trip, 330,000km away from Earth, the mission was aborted and the crew used the lunar module as a lifeboat to try and get home. Amazingly, they made it. Engineers at Mission Control raced against the clock to solve a life-savi…